If pressed, you might guess it was a pet phrase of Peter Drucker or Jim Collins or some other famous business guru.

FORBES: Godly Work

An estate agent by profession, Peter Robinson married Iris Collins in 1970 - the partnership later took on political as well as personal significance, when the two became a husband and wife team at Westminster.

BBC: Profile: Peter Robinson

Referee Peter Walton pointed to the spot as Zhirkov went down under the challenge from James Collins as he raced into the area, leaving Lampard to thrash the penalty beyond Friedel.

BBC: Chelsea 7-1 Aston Villa