Speaking of the Superior Approach, this article has also reminded me of PeteWilliams, the man who Rich Schefren (a well established internet marketer) called the man who has invented the Superior Approach to cashing in on your creative, high value content based on super effectively leveraging your time, your team and the modern internet marketing technologies.
Pete Reed and Steve Williams race together for Leander while Alex Partridge and Andy Triggs-Hodge will be in sculling boats for Leander and Molesey respectively.