For example, Greenpeace has led the discussion about what sustainability means in consumer electronics, PETA is driving the definition of human treatment of animals in the food industry and so on.
For anyone just tuning in, PETA recently released a webgame criticizing the Pokemon series of encouraging animal exploitation.
Peta focused attention on the issue in 2012 when it released a leaked video showing an instructor breaking and sawing off the limbs of live goats with tree trimmers.
BBC: Who, What, Why: Does shooting goats save soldiers' lives?
But for a better reduction in animal suffering, PETA should focus more on combating short-sighted decisions like novelty gifts rather than staging Manhattan publicity stunts likely to have small impact on total fur production.
"PETA's staff are celebrating today in response to news that NBC's 'Animal Practice' has been canceled, " the organization said in a statement.
Peta's latest advertising campaign will begin in the spring, with a hard-hitting series of adverts appearing in magazines and on billboards.
Peta Conn, consul-general for New Zealand in New York, gathered some of the facts, which she shared at a New York City screening of The Hobbit.
FORBES: $380,000 Worth of Coffee...and Other Fun Facts About 'The Hobbit'
Is PETA even aware that most viewers of the show tune in to distinguish themselves from the cast members?
In Godhumagudu, not far from Nagaram, Laxmi Peta is mourning her 16-year-old daughter Lalitha.
The Catalonia region of Spain banned its long-held tradition of bullfighting in September 2011, but, as to be expected, PETA and the PRCA disagree on whether there are any parallels to be drawn between bullfighting and rodeos.
"It is a crime in some states to perform experiments on animals with tattoos, " PETA says.
Surprisingly, PETA's reaction was "meh" at most, expressing their disappointment in Sony but pointing to the public as being self-governing on finding the picture offensive.
In January, Merriman showed off his tattoos as a model for PETA's "Ink, Not Mink" campaign, to encourage people not to wear natural fur coats.
As I wrote in 2010, when it comes to sportsmen (hunters and fishermen), PETA has it all wrong.
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