As well as the aforementioned Sting, Knopfler and Ferry, the campaign has the support of Angel sculptor Antony Gormley, Pet Shop Boy Neil Tennant, folk musician Kathryn Tickell, actors Alun Armstrong and Robson Green and Auf Wiedersehen Pet trio Tim Healy, Jimmy Nail and Kevin Whately.

BBC: Sting, Knopfler and Ferry condemn Newcastle arts cuts

From feral child to "human pet" at court in Georgian England, Peter the Wild Boy caused a sensation.

BBC: Who was Peter the Wild Boy?

You name it, I applied for it, including positions as a pet store receptionist, Kentucky Fried Chicken shift worker, pizza delivery boy and cleaner.

FORBES: Coming To Terms With Underemployment

The stories will follow the adventures of a school boy, Frankie, his football-loving friends, and pet dog Max.

BBC: Frank Lampard signs children's book deal