What makes me optimistic about the future is that we have not even begun to scratch the surface of all that can be accomplished by actually applying information technology pervasively.
While hardly overtly demonstrative, the unexpected shift from pervasively iridescent and decorative presentation to hand-to-hand interchange summarily shattered the fluidly built scene as it described the nymph's spontaneous reactions to her swain's amorous advances.
More pervasively powerful than solo social media marketing, such bold initiatives for transforming whole enterprises, from the inside out, into social organization will have far more pervasive effects on us as workers and as consumers.
And I noted in that column that Jobs called out Google probably to help ward off complacency at Apple, whose success was coming so rapidly and so pervasively that its employees might begin to feel that such success was automatic that it was something they deserved just for showing up.