Mr. Brown said personally identifiable information is "less than 1%" of total data sent to Dataium.
Google said advertisers using its DoubleClick ad services agree to terms that prohibit the collection of any personally identifiable information.
The site, which attracts from 25, 000 to 40, 000 visitors per day, is careful though about personally identifiable information slipping into the submissions.
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The dispute spawned an industry self-regulatory group that pledged not to link personally identifiable information to Web browsing unless the person opted in.
She also says that, while Acxiom does store personally identifiable information, it doesn't store or merge anonymous online-tracking data, such as Web-browsing records.
The practice has come under fire in recent months, especially since DoubleClick announced plans to start combining anonymous online data with personally identifiable information.
At the micro level, the migration of personally identifiable information and proprietary intellectual property online has influenced IPv6 protocol architects to bake additional security into the stack.
The Act requires operators of commercial web sites and online services, including mobile apps, who collect personally identifiable information about Californians to conspicuously post a privacy policy.
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No personally identifiable information is placed in these cookies.
The lack of market transparency into data breaches for anything other than personally identifiable information also helps organizations underestimate or hide (intentionally or otherwise) the true cost of cyber incidents.
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MS. RICHARDSON: Whether companies should be responsible for removing personally identifiable information before sharing cyberthreat information is shaping up to be one of the biggest fights in the legislative realm.
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In order for a consumer to have access to their credit report through this channel, they must provide Personally Identifiable Information (PII) that should be known only to the individual.
"Personally identifiable data from the online world is merged with personally identifiable information from the offline world, every day, " says Jennifer Barrett, Acxiom's head of global privacy and public policy.
Keep your personally identifiable information out of your question.
We are dealing with personally identifiable information, so there are privacy issues and data associated with the folks that are filing claims, and how you actually manage this process -- we just need to make sure we get it right.
Personally Identifiable Information (PII).
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"None of this information is personally identifiable, " said OKCupid's chief executive officer, Sam Yagan.
Firstly, and on a black-and-white point of law in places with stricter Information Privacy Law than the US, as soon as Facebook renders photos personally identifiable, they are deemed to have Collected Personal Information.
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The information that is collected through the use of these images is not personally identifiable and is used only to track response to our advertising efforts.
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