They could also use personality tests, values inventories and other metrics.

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People choose based on their values, their personality, knowledge, location and all sorts of other factors, that differ from one person to another.

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The most effective way to hire fantastic, loyal employees who will fit into your company culture and help you meet your goals is to hire them for their inherent abilities (that which can't be taught), such as personality, learning style and core values.

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"As the 20th century moved on and photography became more widespread, images in advertising, movies and media endorsed different values, a sense of euphoria, and emphasized the need to project a positive personality, " he said.

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