He jumped to the front of the nomination pack in early 2012 partly because GOP conservatives had few other options (one South Carolina operative described him to me as "an imperfect vehicle") but also because of the sheer strength of his personality.
By the sheer strength of his character and force of his personality, Morgan pulled other bankers together to confront two major depressions, in 1893 and 1907, at the time when the nation had no central bank that could do the job.