It can be a strategic tool for filling roles that require certain personality attributes.

FORBES: The Ultimate Litmus Test: Personality

We used data from E-Poll Market Research whose E-Score Celebrity service ranks more than 7, 000 celebrities on awareness, appeal and 46 different personality attributes.

FORBES: Morgan Freeman Tops Our List Of The Most Trustworthy Celebrities

In fact, 40% of the U.S. population would use the term "influential" to describe Washington, according to Los Angeles-based E-Poll Market Research, which ranks almost 4, 500 celebrities on 46 different personality attributes.

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The software - which can be used to assist police inquiries into people who have been missing for many years - is able to manipulate facial images to change the age, sex, race or even perceived personality attributes of an individual.

BBC: NEWS | UK | Scotland | Scientists imagine Lennon at 64

"It is obvious that an allegation that a professional cricketer is a match fixer goes to the core attributes of his personality and, if true entirely destroys his reputation for integrity, " he said in awarding the damages.

CNN: STORY HIGHLIGHTS

There may no such thing as an "entrepreneurial personality, " but I'm convinced that a handful of core attributes can explain the obvious differences between entrepreneurs and the rest.

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