We also tested an example of personalisation that Eli Pariser cites in his book.
How can personalisation of public services mean anything if you take the 'personal' out of them?
BBC: NEWS | UK | UK Politics | In full: George Osborne speech
The department admits it is still trying to get to grips with the costs of introducing "personalisation".
BBC: Dumfries and Galloway Council considers care cost curbs
The forthcoming White Paper will have the key themes of "choice and personalisation", Ms Kelly has promised.
BBC: NEWS | UK | Education | Struggling pupils get extra help
One change being introduced is "personalisation" - giving families their own personal budget and control over their choice of services.
Online advertising is already far more accurately targeted than the offline sort, but there is scope for even greater personalisation.
Airlines could create micro-sites of particular routes too and provide a higher degree of personalisation for passengers who are regulars on those routes.
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These include immigration, an ageing population, widening health inequality, the growing demands for choice and personalisation in public services, energy security and global warming.
The Huawei Ascend W1 looks great in blue or pink and brings the power of personalisation to a whole new audience with its affordable price.
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The company said that the majority of cars - 95% of Phantoms and 73% of Ghosts - were sold with some element of bespoke personalisation.
"What we are working very hard to do is to identify just exactly where those particular cost pressures are arising in relation to personalisation, " he said.
BBC: Dumfries and Galloway Council considers care cost curbs
But Sam Barnett, whose advertising technology firm Struq helps to track and target consumers according to their habits, told us that personalisation was a positive force.
The current changes were about even greater personalisation, it said.
We were surprised to find that it did not make much difference whether users were logged in or out of Google or whether they had disabled the personalisation settings.
So our workplace has introduced a "flexible desking" system - no one has their own desk anymore (so no personalisation possible), and we have to book our desks in advance.
With IFTTT, Pinterest, Flipboard and numerous other Web-personalisation platforms growing in popularity, one can only guess at what the scalable benefits of these services will be to marketing and workplace productivity.
Prior to the wider roll-out of personalisation in Dumfries and Galloway, the region was one of three areas in Scotland where the care concept was successfully trialled on behalf of the Scottish government.
BBC: Dumfries and Galloway Council considers care cost curbs
When we put these initial results to Eli Pariser on our Click programme a few weeks ago, he suggested that the apparent lack of personalisation may have been down to the word we chose.
As David Cameron has set out, putting these budgets in the hands of disabled people will lead to real personalisation, as new providers and new forms of provision emerge in response to their needs.
BBC: NEWS | UK | UK Politics | In full: George Osborne speech
Even though within countries the same links tended to appear in the top few results, Tony Hirst believes the changes in rankings, however subtle, should not be understated and that they are evidence of personalisation.
Key features of the new ESPNFC application include personalisation, allowing football fans to personalise the app by their favourite leagues, teams and tournaments, and, exclusive video and audio from ESPN's various studio-based discussion and analysis shows.
ENGADGET: ESPN launches ESPNFC site and apps, updates ESPN Goals with match previews, highlights
Is the internet entering the era of personalisation, where web firms know so much about us that they are able to serve us up a view of the world which is like looking in the mirror?
If the same 24-hour, seven-days-a-week availability and convenience, fast delivery, customer focus and personalisation became the norm in the public sector, it would not just make life easier, it would fundamentally change the way that people view government itself.
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