The point being that it is the prerogative of the individual, not book authors or digital money consultants, to determine where one sits on that personal sliding scale.
One told me that being involved in Crossrail was like his own Hoover Dam (the huge US dam built during the Great Depression) in terms of scale and personal achievement.
William thought there must be a long compound German word for the way that large events in the world could affect your personal life: the scale was reduced to the point of insignificance, but the everyday effect was amplified.
But what it gave us, with its short, 200-foot block lengths and small, 20- to 25-foot lot sizes, its direct and easy navigability, is a walkable, personal city at human scale, where every street is an endlessly varied and inviting series of visual experiences, of constantly changing shopfronts, restaurants and buildings of infinite styles and uses.
"Combining personal data on such a large scale creates high risks to the privacy of users, " the letter is understood to say.
Asked to rate their personal position on a ten-point scale of satisfaction, middle-class respondents are far more likely to put themselves near the top than are poor ones.
In an age when personal philanthropy, often on a much larger scale, is all the rage, this tale is instructive.
This is particularly true of macro issues, where people quite naturally assume that their personal experiences are analogous to those at the national scale.
When we first visited during last year's campaign, Forrest told us her business was struggling because the recession had convinced people to scale back on hair braiding and other personal luxuries.
You can scale your business using social, but it takes you thinking like you having engaging personal conversations in order to do that.
The size of the mass market for personal computers gave Intel the resources needed to bulk that architecture up for servers and supercomputers, and scale it down for laptops.
The plan had the backing of the French government, but it was financed mostly through public subscription, the personal savings of thousands of ordinary French people who regarded de Lesseps as a hero on a Napoleonic scale.
Instead, Silver envisions a new generation of creative thinkers who cut and paste disparate materials to make something new that holds personal meaning for them -- like what artists and writers have been doing for centuries but on a broader scale.
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