Whatever her personal attitude to Liverpool, the perception that the Conservatives are hostile to the city remains, according to Prof Tonge.

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And equally important to the cult of the celebrity cellphone is the perception that phones are particularly personal devices.

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"On a personal level, social media has done a lot to change the perception of who I am, " explained Crane, whose spoof workout video has been viewed over one million times.

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But most people in these communities had deep personal as well as economic adaptations to make, changes in self-perception, role, usefulness, fulfillment and potential.

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Self storage owes its growing appeal to a perception among investors that the industry is recession-proof because people need storage in times of personal upheaval, natural disasters or a move.

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