Making sustainability personal: Rather than emphasizing abstract and distant ideals, greater leverage is generated when benefits are personal and tangible.
An even more significant finding that the savvy retailer can leverage: women are willing to share personal information with retailers as long as they receive value in return.
Turning ones eyes toward the U.S., weak personal income (as the private sector continues to de-leverage) continues to put pressure on the economic outlook, while political gridlock in Washington makes it unlikely that fiscal stimulus will come any time soon.