Computer security experts have warned users to be careful over how much personal information they share on the service, and to consider carefully their privacy settings.
The amended Final Rule requires operators to take reasonable steps to make sure that children's personal information is released only to service providers and third parties that are capable of maintaining the confidentiality, security, and integrity of such information, and who assure that they will do so.
The definition of a website or online service directed to children is expanded to include plug-ins or ad networks that have actual knowledge that they are collecting personal information through a child-directed website or online service.
Last November, e-mail solicitation company Convio was breached by hackers, revealing personal information of donors to nearly 100 charities that used the service.
In the near future, an online shopping service could make recommendations on the basis of personal information, such as checking the diaries people keep on their computers (provided they have given their permission).
By offering a service that allows payment without the hassle and stress of recording personal information, PayPal has truly become a hit amongst retailers.
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Above all, avoid self-sabotaging behavior that you may not even be aware of, like blaming others rather than taking responsibility for all decisions, or not charging what your product or service is worth, due to lack of current market information or a personal bias.
The definition of an operator has been updated to make clear that the Rule covers a child-directed site or service that integrates outside services, such as plug-ins or advertising networks, that collect personal information from its visitors.
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