But Gleeson said Web sites generally face a balancing act between meeting their legal requirements to explain their policy towards personal information -- often in the form of dense terms and conditions pages written in "legalese" -- and providing the same information in a way accessible to users.

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He also stresses that the company provides advertisers with data only in aggregated form so that individuals' personal information is not divulged to anyone.

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Pooled information, often in the form of personal opinions and reviews, is a freely traded currency, a form of entertainment in itself.

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We voluntarily puts lots of information out on the Web in the form of blogs, personal websites, and social network profiles.

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Are consumer protections a form of economic incentive, as well as a protection of personal data information for the EU?

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Unlike personal computers, which in many cases are actually shared with other people, mobile devices carry a strong personal identity to their owners, manifested in the form of preferences, contacts, schedules and even location information.

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