Millions of people use Yahoo every day for e-mail, instant messaging, scheduling, Web photo albums, personal home pages, shopping, bill paying, games, auctions and more.

FORBES: The Killer Ad Machine

He says the OpenSocial APIs are based largely on the ones used for Google Gadgets, the applications Google lets users install on their "iGoogle" personal home pages.

FORBES: Magazine Article

It also provides other services, instant messaging and e-mail, personal home pages, games, shopping and even a little news, with the aim of becoming members' home base in cyberspace.

CNN: Web pioneers lay foundation for cyber-communities