' It seems to be the definitive song of the personal conversion experience.

NPR: 'Amazing Grace'

Ian Sigalow of GreyCroft said that personal reviews of products can increase conversion rates by 100% or more.

FORBES: Lessons Learned at Stanford's Digital Marketing Program

In a political age when biography is destiny, Bush has not exactly clammed up on personal matters, detailing over time his history as a drinker, his religious conversion, his fidelity to his wife Laura.

CNN: 'I've made mistakes...'