The personal computing industry has been turned on its head, and everyone is still noodling around with strategies on how to adapt.

CNN: Is the PC dead?

To demonstrate, Andy cited a study of the iPad value chain conducted by the Personal Computing Industry Center of the University of California.

FORBES: Exports No Longer Drive China's Growth

The latest results are broadly similar to analyses made by the Personal Computing Industry Center at the University of California, Irvine, of the trade and manufacture of another Apple product, the iPod.

WSJ: Tech Supply Chain Exposes Limits of Trade Metrics