We are doing research at the Festival this year among Senior Marketers to see how we could design an engagement for them that would dramatically help them build their personal leadership and capability.

FORBES: Seventy 'Under 30s' Set to Change the World

Charities and for-profit software companies such as Blackbaud and Active Network are capitalizing on the trend, offering ready-made personal fundraising sites with blogs, payment capability and more.

FORBES: Philanthropy

In addition, consumers concerned about online privacy may not like the new standard, called New Distribution Capability, since it gives airlines another venue for collecting their personal information.

BBC: How airline pricing works

Zipwhip's landline texting capability also means business owners don't have to rely on their personal mobile numbers and devices to be able to use texting to communicate with their customers.

ENGADGET: Zipwhip endows existing landlines with the ability to send and receive texts