Eric Topol strikes me as the perfect person for this assignment.

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Take a high-performing marketing person and give them an assignment that couples them with operations, for example.

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Many doctors prefer to postpone surgery done solely for cosmetic reasons until the person with ambiguous genitalia is mature enough to participate in the decision about gender assignment.

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In fact, I will consciously put a PR Expert, for example, on an assignment even if the assignment has nothing to do with PR because of the unique perspective that person will undoubtedly bring.

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