In return, you, the marketer, gain permission-based access to his social profile information, building a lasting relationship with the user.

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Younger outfits, such as Oblix, Netegrity and Access 360, sell "permission-based" software that lets local managers feed information into a central database rather than have a single administrator track everyone.

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Of course, all of this is permission-based.

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The writer, Monica Gaudio, was alerted by a friend that her piece on the origins of apple pie, written for a website on medieval recipes, had been reprinted, sans permission, in Cooks Source, a small-scale publication based in New England.

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