Black-and-white portraits of the perfumers, or what Malle calls his perfume authors, adorn the walls.

WSJ: Tina Gaudoin on Style: Fr��d��ric Malle: A Nose for Business | 20 Odd Questions

Claiming to be the "first major museum exhibition to recognize scent as a major medium of artistic creation, " the show strips perfume of its extensive packaging and advertising and presents it as an "olfactory art" in a purpose-built white-cube gallery.

WSJ: The Smells of Commercial Success | The Art of Scent | Museum of Arts and Design | By James Panero