The company's logo, on the front of the perfume bottles, is also reminiscent of the royal seal.

CNN: STORY HIGHLIGHTS

She has a treasure trove of boards, exquisitely organized, featuring a thoroughly eclectic mix of everything from Architecture and Amazing Places from every continent, to Collections (including Dream Wheels, Showgirls, even Venetian Carnavale Masks) to Movie Love, Vintage Perfume Bottles to a board simply sharing Rusty Stuff.

FORBES: Any Interest In A Pinterest Award?

In 1974 Rothman introduced JR Alternatives, cigars created to taste like the world's best, much as cut-rate watches and bottles of perfume resemble high-priced originals.

FORBES: Smoke and mirrors

One is a 1933 prohibition on discounting, the other is a 1932 ban on promotional giveaways, such as offering two bottles of perfume for the price of one.

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Bewitched by the patter of a perfume merchant, entranced by the pink and gold of these scented flasks, he steals some of the rejected bottles and hides them in the pigpen.

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Surprisingly, the luxury-goods business is having a strong year, largely thanks to demand in China, the Gulf and other emerging economies. (Indeed, things have been so good that perfume-makers face a new product-liability problem in Russia, where oligarchs' girlfriends buy dozens of bottles in order to bathe in a fragrance, unaware that this can be deadly.) Japan, which experienced similar excesses in the 1980s, still accounts for around a quarter of global luxury-goods sales.

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