The problem for carmakers is that every car buyer performs an extremely complex and unique equation involving style, performance, reliability, expectation, brand cachet and price.

FORBES: Magazine Article

Giving them the time and the resources to improve, but also having high standards of expectation in terms of their performance.

WHITEHOUSE: Online Town Hall

While the expectation of Dickey consistently repeating his 2012 performance in the years to come is unfair and unrealistic for a 38 year old journey man pitcher, his greatest contribution to the Mets could be as a part of a trade that secures future success for the franchise.

FORBES: Trading R.A. Dickey could be the Gateway to Greener Pastures for the New York Mets

Naturally, teams invest salaries in their players with the expectation those players will contribute toward growing revenue as performance on the field draws more fans toward buying tickets, tuning in on television and grabbing up team merchandise.

FORBES: Baseball's Best Free Agents For The Buck