While Rent the Runway does exhaustive quality control to ensure the absolute perfection of their rental inventory, their product is as much an about self-empowerment as it is about a physical product.
Based in Los Angeles, the company sources top-quality beans from around the world, roasts them to perfection and ships them out in silver bags within 24 hours to coffee nerds around the USA. The travel kit lets you take great coffee anywhere.
However, it became clear that audiences preferred immediacy to perfection, and as time went on, the ability to deliver higher quality photos and content online became easier.