Newly programmed engine electronics coordinate the perfect interaction of all new components and ensures not only maximum power yield but also exemplary low emissions that meet the latest emission limits.

ENGADGET: Brabus iBusiness luxury sedan puts an iPad at every seat, a Magic Mouse at every hide-covered armrest

But this overhaul, sparked by a small team that developed and pushed for the new interaction model, a model with profound impact, is a perfect example of a big company being able to see, appreciate, and embrace creativity when they see it, and from wherever it might emanate.

FORBES: What Does Creativity Look Like in Branding These Days? Three Marketing Pros Weigh In.