For Peretti, podcasting is more than just recording and posting the episode a few hours later.
CNN: Radio on the TV: Podcasts coming to a small screen near you
"People share things they're proud to have their friends think they like, " says Peretti.
Before Peretti came to New York she expected to find a secular and consumer-driven city.
Viviana Peretti considers herself a street photographer, yet her latest work, Babel, the urge to pray, takes this one stage further.
Under the agreement, the international luxury retail jeweler will continue to be the exclusive sales outlet for jewelry created by Peretti.
FORBES: Tiffany and Elsa Peretti Extend Partnership For 20 Years
Chris Schreiber, vice president of marketing and communications for Sharethrough, which helps publishers build distribution for their branded content, agrees with Peretti.
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Co-founded by Jonah Peretti (who also co-founded The Huffington Post), BuzzFeed has come along way since its launch in 2006.
The agreement also provides that any heir, estate, trustee or permitted successor or assignee of Peretti will be bound by its terms.
FORBES: Tiffany and Elsa Peretti Extend Partnership For 20 Years
In addition, for Peretti, 72, it would be difficult for her to find another partner with the reputation and international reach of Tiffany.
FORBES: The Tiffany-Peretti Deal Could Be Worth $436 Million
If the agreement is terminated, Tiffany would have an exclusive right for one year to sell any Peretti-designed products on hand or on order.
FORBES: Tiffany and Elsa Peretti Extend Partnership For 20 Years
"They're terrified of Facebook and, to some extent, Twitter, " says Peretti.
The main component of the financial agreement is that Tiffany will pay Peretti 5 percent of total net sales of Peretti jewelry and other branded objects.
FORBES: The Tiffany-Peretti Deal Could Be Worth $436 Million
During the term of the agreement, Peretti may not sell, lease or otherwise dispose of the Peretti Intellectual Property unless it has the approval of Tiffany.
FORBES: Tiffany and Elsa Peretti Extend Partnership For 20 Years
Since 1974, Tiffany has been the sole licensee for the intellectual property rights (Peretti Intellectual Property) necessary to make and sell Peretti-designed products under her trademarks.
FORBES: Tiffany and Elsa Peretti Extend Partnership For 20 Years
In an SEC filing, Tiffany said the two sides were unable to agree on a price for Tiffany to purchase the intellectual property rights of Peretti.
FORBES: Tiffany and Elsa Peretti Extend Partnership For 20 Years
However, if she did make an appearance, the luxury jeweler will pay round-trip, first-class air transportation (including to and from Europe) and first-class hotel accommodations for Peretti and another person.
FORBES: The Tiffany-Peretti Deal Could Be Worth $436 Million
However, under the agreement, Tiffany may reduce retail prices by 20 percent in order to achieve an overall average gross margin for Peretti objects of no greater than 50 percent.
FORBES: The Tiffany-Peretti Deal Could Be Worth $436 Million
In addition, Peretti retains ownership of the Peretti Intellectual Property and exercises approval and consultation rights with respect to important aspects of the promotion, display, manufacture and merchandising of licensed products.
FORBES: Tiffany and Elsa Peretti Extend Partnership For 20 Years
In 2007, two years into the launch of the Huffington Post, cofounder Jonah Peretti coined a term for news sites that disguise how little investment actually goes into most of their content: the mullet strategy.
But the main portion of the agreement dealt with finances and from the looks of it Tiffany very much wanted Peretti to stay, according to a document filed with the U.S. Securities and Exchange Commission.
FORBES: The Tiffany-Peretti Deal Could Be Worth $436 Million
"The big debate is how much should search results reflect the editorial investment in creating original scoops and original content, and how much should search results serve the consumer, " says Peretti, who now runs Buzzfeed, a site dedicated to "viral" content.
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