Tests have shown that even slight changes in paper content will cause people to order more -- or less -- due to their perception of the quality of the product.

CNN: Catalog company going lean and green

Adding to Kmart's woes are stealth competitors Target and Wal-Mart that feature newer, larger stores, which give the perception of better-quality merchandise.

BBC: Kmart: Death of a retailing icon?

The following decades saw a growing divergence between the availability of choice - and the perception and often the reality of quality - between the public and private sectors.

BBC: NEWS | UK | Politics | Full text: Blair on public services

But since September, quality perception of the brand has been relatively high, corresponding with the introduction of the concept stores.

FORBES: Nine West Concept Stores Resonate

Price too low, and it impacts the quality perception of the product.

FORBES: Price; Marketing's Most Delicate "P"

Failure to do so may result in less than optimal results in terms of the quality of advice or the perception of external investors regarding the counsel received.

FORBES: When Familiarity Breeds Complacency: Factors to Consider When Selecting a Compensation Consultant

Community perception of organizational effort to retain quality players matters.

FORBES: Indians, Pacers Attendance Woes a Function of Lost Faith, Hope, and Trust from Fans

Dissenting Commissioner Troy Paredes notes the potential confusion that could result from having firms speculate on the "physical effects of climate change, such as effects on the severity of weather (for example, floods or hurricanes), sea levels, the arability of farmland, and water availability and quality" and harms to their reputation because of the public perception of data relating to its greenhouse gas emissions.

FORBES: The SEC, Global Warming and The First Amendment

Sir Declan said he was concerned that the perception felt by unionists could be affected by the quality of the information that is available to members of the public in relation to individual cases.

BBC: Sir Declan Morgan responds to bail decision criticisms