"Since the 2006 World Cup in Germany, the media perception of German football and Germany in general has dramatically changed, " added Pfeiffer, who has lived in England since 1986.
Furthermore, policymakers will have to formulate a coherent public diplomacy effort to explain the relationship between the private security sector and U.S. military and foreign policy objectives, due to the increasingly negative media perception of the private security industry.
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Just like with depression or any other mental health disorder, public (and media) perception still plays a big role.
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Public perception, driven by mainstream media, is that technology is a male dominated industry.
This all ties back to perception and the fact that perception of a corrupt games media is enough to make this sort of hoax letter matter at all, whether or not actual corruption exists or is particularly widespread.
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In the current era of marketing, customer communication via the lightning speed of social media can change the perception of a company in an instant.
But the way the media and the public perception of these cases plays out is important in ways that transcend the ugliness of the spectacle itself.
Facebook and Google have had their share of privacy concerns recently as well: there seems to be the common perception that information people put on social media websites is somehow privileged, but with moves like this Twitter makes it absolutely clear that you do not own your tweets.
Mantel said her speech had clearly been addressing a perception of Catherine that had been created in the media.
Mr. Wilner, a media-savvy lawyer who immediately realized that the detainee cases posed a tremendous PR challenge in the wake of September 11, hired high-stakes media guru Richard Levick to change public perception about the Kuwaiti 12.
Usually not by much, but enough to give us things like color, which is a result of our perception different wavelengths of light being scattered by objects or media or both.
"On a personal level, social media has done a lot to change the perception of who I am, " explained Crane, whose spoof workout video has been viewed over one million times.
I'm told from within the industry the perception is that companies that aren't engaging with social media are seen as being scared to interact, and are regarded as being out of touch with their customers and modern technology.
Despite the perception that my generation is reckless on the Internet with social media, there is an heightened anxiety as we grow up to keep things that might harm our chances of getting a job or getting into a school to ourselves.
"Too many of the bad stories make their way to mainstream media, so a lot of people have this negative perception of what's happening in Johannesburg, " he said.
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The killing of Trayvon Martin, initially overlooked even in Florida, became a national sensation once activists persuaded the media that race played a role in the teenager's shooting (a perception deepened by NBC's misleading editing of George Zimmerman's 911 call).
Part of the problem with this perception is that it appears that most of these views are shaped by what is in movies or the media.
We can see why this is so by looking at social media, which perhaps more than any other tool enables people to reach others with the power of perception over reality.
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