In what I have termed elsewhere the age of hyper-innovation perception management is becoming a key skill.
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Perception management is a key part of any online or consumer-centric business, particularly in fast moving, innovative environments.
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Having a dedicated content, and loyal perception management, infrastructure strikes me as a prerequisite for sustained success online.
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Related and supporting capabilities include computer network operations, electronic warfare, deception, operations security (OPSEC), intelligence, perception management, psychological operations (PSYOPs), and public affairs.
Defending information as a commodity (e.g. assuring confidentiality, integrity, and availability) can sometimes clash with the uses to which information is put (e.g. public affairs, perception management, PSYOPs, intelligence, etc.).
Steve Jobs is a master perception manager in a way no PR team could ever dream up (no salary as CEO of Apple, working at the intersection of liberal arts and technology, aesthetic appearance, his attitudes and perception management skills have seen the iPhone through its initial launch problems and its 2010 iPhone 4 receiver problem).
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And while the public perception of BP's crisis management may be negative, the reality of what the company has done is much different.
When asked about the response from senior management, Dr Fisher said the perception was that "the message isn't getting through".
Yet, the business of investment management consulting has always been plagued with issues of perception versus reality.
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As is usually the case when it comes to the money management industry, there is a huge gap between perception and reality.
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For those who wait nearly a year to leave an ill-fitting management post, "there's a perception that the company fired you, " warns Jane Howze, a managing director of recruiters Alexander Group.
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Possibly so, but regardless of it becoming a hot topic in technology, the perception needs to shift to the focus on a hot topic in business management and organizational operations.
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