Unfortunately, in our reality-TV world, perception is reality and reality can be insanely demanding.
"Perception is reality in this industry, and unfortunately, you have to look the look to get the clients, " said public relations specialist Keisha McCotry, who began her Fashion Week diet in July.
That perception is your reality, and you only get one chance to make it a good one.
Unfortunately, perception is often reality, as the old saying goes.
To put it another way, if there is a gap between perception and reality, it is only a matter of time until reality takes over.
Cuomo said the program is aimed at ending the perception and the reality that New York is a high-tax state.
Perception is often greater than reality.
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So is his perception borne out in reality?
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One is the perception (and often the reality) of operating with a social double-standard.
Mr Blair is aware of the risk, which, he predictably claims, is one more of perception than of reality.
Numerous studies over the years have shown that security in gated communities is more a matter of perception than reality.
As is usually the case when it comes to the money management industry, there is a huge gap between perception and reality.
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So the stark contrast between reality and perception of solar power is only going to get more dramatic over the next 18 months.
The key to successful investing is to understand that critical difference between perception and reality.
Tenet 1: The gap between perception or reputation and reality in the world of investing is huge.
But while we might have this innate self-centric orientation, there is something we can do to reconcile our perception with reality.
Of course, the reality is never as simple as the perception.
Energy demand is a concrete reality, not just a public perception that can be solved through clever marketing.
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Regardless of how insignificant Norway is as a world player, it could distort the Western European perception of reality in South America in the same way it has done in the Middle East.
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One of the biggest surveys ever carried out into the paranormal shows that belief in the reality of extra-sensory perception, such as telepathy and clairvoyance, is widespread among educated adults.
It is more about how they feel about things, their perception, and less about the reality.
In reality, the future has always been uncertain, but the perception of uncertainty is what is greater today.
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And while the public perception of BP's crisis management may be negative, the reality of what the company has done is much different.
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