Dissenting Commissioner Troy Paredes notes the potential confusion that could result from having firms speculate on the "physical effects of climate change, such as effects on the severity of weather (for example, floods or hurricanes), sea levels, the arability of farmland, and water availability and quality" and harms to their reputation because of the public perception of data relating to its greenhouse gas emissions.

FORBES: The SEC, Global Warming and The First Amendment

Researchers at Cambridge University have developed an app that tries to track happiness by combining smartphone data with users' perception of mood.

BBC: App taps phone and personal clues to your happiness

The other data that skews my perception: Forbes has spawned quite a number of romances, including the late, great editor of the magazine, James Michaels, and his wife, Jean Briggs.

FORBES: The State of the Office Romance, 2013

When marketers figure out simple, inexpensive ways to access an aggregate stream of opinion and sentiment data, brands will get a truly accurate read on perception.

FORBES: A Common Sense Approach To Measuring Brand Perception

The data I was looking at specifically identified companies with a low innovation perception score in the first part of 2011.

FORBES: While Apple Shines, IBM, Salesforce, Corning Burn More Brightly

Apple Inc. has in recent years seen the startling success of its revolutionary gadgets, yet according to BrandIndex data, it is the Apple brand itself which still has the best consumer perception of all brands under the Apple umbrella.

FORBES: Amidst Stable of Prizewinners, Apple's Own Brand Still Perceived as Best

Put another way: data breaches have a serious impact on customer loyalty and can directly lead to a decline in your brand perception.

FORBES: Insider Attacks Are Impacting Your Bottom Line