Burgess says his company can get a 12 percent to 20 percentreturnon its investment and that outside investment money benefits more than just the buyers and sellers.
European countries eager to appease the Iranians in the hope of removing themselves from the nuclear-armed mullahs' enemies list may decide that a 6- or even 3-percent returnon their investment is a deal to be had.
In 2011, the association reports, 55 percent of those surveyed felt that cloud returnoninvestment (ROI) would be easy to evaluate and justify, although only 35 percent had mechanisms in place to do it.