You get a place to shape your public image and how you are perceived.

FORBES: Connect

Also falling were consumer scores for brand image, quality, credibility and perceived resale value, among other attributes, according to Brandimensions.

FORBES: Magazine Article

"There's a perceived need -- even if you've won an election -- to retain the image of speaking for a population, " he said.

CNN: WMD: From A-bombs to pressure cookers