Also falling were consumer scores for brand image, quality, credibility and perceived resale value, among other attributes, according to Brandimensions.

FORBES: Magazine Article

Unless you are very carefully with the voice you adopt, being perceived as a de facto credible journalist actually lowers your credibility as a consultant, because people start to think of you as a detached spectator of the game rather than an immersed player.

FORBES: The Six-Month Review