For authors and publishers, the agency model provides them with greater control over the timing of their promotions and higher per-unit earnings of 70% of the list price as opposed to 50% for the conventional wholesale pricing model.
"The successful resolution of this case is a critical step in our overall strategy of enforcing and monetizing our intellectual property, including Basic Haptics, and we're pleased to achieve a settlement that is consistent with our business model, which is largely based on perunit running royalties, " said Immersion CEO Victor Viegas.