First news hit the markets that for the first time ever, Diet Coke had overtaken Pepsi as the second-most popular soft drink in the country, behind Coca-Cola.

FORBES: Pepsi Takes Performance With Purpose to Heart

Whether they finished first place or second, Pepsi and Budweiser are both celebrating social marketing gold.

FORBES: Who Won The Super Bowl In Social Media, Budweiser or Pepsi?

Pepsi will report its second-quarter earnings Thursday.

FORBES: Coca-Cola Profit Beats As Brand Grabs Global Market Share

Pepsi has fallen to second place in the U.S. soda market, yielding the No. 1 spot to chief rival Coca-Cola. (It also competes with firms like Dr Peppper Snapple Group and Monster Beverage.) Pepsi shares have sagged in recent years, too.

FORBES: Pepsi Shuffles Executive Line-Up, Taps Wal-Mart Vet To Run U.S. Food

Although the flagship brand, Pepsi-Cola, has always been second to Coca-Cola, the Frito-Lay division is ten times larger than its largest competitor, Diamond Foods, Inc.

NEWYORKER: Snacks for a Fat Planet

It would be too hard to explain Pepsi's new marketing campaign in a 30-second TV spot, he adds.

WSJ: Pepsi's Drinks Will Sit Out the Super Bowl

Pepsi, the flagship brand of PepsiCo, is the second most popular soft drink brand worldwide and trails only Coca-Cola in terms of sales.

FORBES: Pepsi Needs To Become Taste Of This Generation To Beat Coke

Curry scored 15 points in the second quarter and hit four jumpers during a 14-5 run the Warriors used to grab control and take the air out of the Pepsi Center as they cruised into halftime with a 61-53 lead that would never be threatened in the second half.

NPR: Curry Leads Warriors Past Nuggets 131-117

The first bag had the Alberger salt, the second the new 15 micron salt, the third pretzel salt, and the fourth another new crystal that Pepsi has been working on.

NEWYORKER: Snacks for a Fat Planet