They check out peer reviews and add their own opinions to product descriptions.

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While data suggests that just 14% of consumers trust ad messages, 90% of consumers trust peer reviews, according to Nielsen.

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Another set of educational reforms collapsed because a majority of academics refused to raise teaching standards and submit themselves to peer reviews.

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The rise of social media has made it much easier for people to tap into peer reviews of products, brands and customer experiences.

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The program emphasizes primary and preventative care and uses peer reviews and financial incentives to encourage doctors to avoid ordering unnecessary tests and procedures.

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Until the Sarbanes-Oxley Act of 2002 was passed after Enron, the audit industry was self-regulating and established its own professional standards, enforced only via peer reviews.

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Rather than reinforce a closed-door culture in American medicine, hospitals should use their new large size to encourage external and independent peer reviews and create a culture of transparency.

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This physician directory has three different kinds of data, all free: peer reviews from other physicians, a report card with data like where they went to medical school, and consumer reviews.

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Online peer reviews are notoriously unreliable, and although Amazon and other sites have made significant efforts to eliminate biased or untrustworthy reviews, it is still difficult to judge the quality of a book from consumer reviews alone.

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