Viral marketing also works well with products and services that peer groups want to be associated with.
However, their one-size-fits-all approach to peer groups is probably not as meaningful as a custom cut of peers.
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Former top mutual funds are falling behind their peer groups in record numbers.
We built a screen to find funds with long-tenured managers who have beaten their peer groups in each of four distinct time periods--ten years, five, three and one.
Under the new network, students will be able to collaborate with peer groups who are interested in similar disciplines, such as finance and entrepreneurship, or social issues like diversity.
Thanks to cell phones and texting, for example, tweens are developing closer bonds with their peer groups and, as a result, pushing away from their parents at earlier ages.
To find the best, we looked for funds with long manager tenures that have outperformed their peer groups in each of four distinct trailing periods--ten years, five years, three years and one year.
Studies, where they exist, are conducted with small groups, may not be peer-reviewed or published and are frequently carried out by learning-style proponents rather than neutral investigators.
MFIs lend to small groups directly, and use social reinforcement (ie peer pressure) to ensure that each member pays back the loan.
Moreover the committee will almost certainly be drawn from individuals who have long association with existing interest groups, and will be subject to enormous political peer pressure.
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But Grameen organises borrowers into groups which guarantee a loan to any member (exerting peer pressure for repayment).
SonicBoom uses a combination of high-tech and peer pressure: members can monitor vital signs with tiny devices attached to their shoes and join groups such as Weight Warriors.
Although IPCC officials claim the group relies solely on peer-reviewed material for its assessment reports, Laframboise audited the Fourth Assessment and found 21 of the 44 Fourth Assessment chapters contained at least 40 percent non-peer reviewed reference sources, often taking the form of student theses and advocacy papers published by environmental activist groups.
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