Peak sharing times shift across the globe as well.

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This would be a mistake, for unless consumers see fluctuations in prices (especially at peak times), they have no incentive to conserve power or shift their use off-peak.

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In turn, this shift is supposed to flatten peak demand for electric power.

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An epochal shift has been triggered: "Peak oil" is emerging on the demand side.

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Consequently, utilities in many parts of the country offer reduced energy rates for off-peak usage as a way to incentivize customers to shift their usage patterns to nighttime or early-morning hours.

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