Today the peacocking is gone, but not the attentiveness: The jeans, T-shirt and sneakers are carefully chosen and expensive.

WSJ: A Homegrown Fashion Mogul

When Baron Cohen finishes a film, he struts around in the guise of his peacocking dolts for months at a time, turning routine promotional events into provocation and performance art.

NEWYORKER: Strongmen

The results of this newfound "peacocking" have been resounding.

CNN: British influence reigns at global menswear show