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In PCCI, we are measured on both Absolute and Relative NPS growth.
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We at PCCI analysis NPS score down to customer group level (For example Physicians vs Nurses vs Biomed vs CIO vs Radiologists etc).
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We run 39 Business to Market surveys (just in PCCI), and we have an NPS manager per Business Units to make sure we can gain both Absolute and Realtive scores.
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