The change in personnel comes as the company is battling a decline in consumer PC sales.
Console sales surpass PC sales of the same game 10 to 1 many times.
In the past, Asia was always the bright spot in PC sales but not anymore.
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Dixons chief executive John Clare said there was a mixed outlook for PC sales.
Earlier in the week analysts reported that PC sales grew 23.7% in the quarter.
Last year, it overtook Dell to rank second behind Hewlett Packard in global PC sales.
Are there any other strategies that Lenovo can conduct to increase PC sales globally, outside China?
And there will surely be cannibalization of some of those PC sales by tablet sales.
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On one hand, mobile devices, such as smartphones and tablets, are cannibalizing PC sales.
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Overall, PC sales dropped 13% in the first three quarters of the company's fiscal 2013.
Ballmer said the operating system has helped buoy PC sales in the down economy.
But with PC sales volumes shrinking and a recession looming, it seems a dangerous decision.
So yes, PC sales will benefit from this age old way to boost technology purchases.
Others worried that tablets and phones may be eating into PC sales faster than expected.
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As PC sales stumbled, Dell acquired companies in higher-margin industries like data-storage, security and networking.
Ultrabooks and arrival of Windows 8 could give a boost to PC sales later in the year.
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But at this volume smartphone and tablet sales are sure to create a decline in PC sales.
Quickly Dell was a money-making, high growth machine as it rode the growth of PC sales expansion.
The decline in PC sales means a decline in revenues and profits, but the problem is actually bigger.
Research firm International Data said the flop contributed to a 14% decline in global PC sales this year.
Gartner expects double-digit growth in corporate PC sales both this year and next as aging PCs are replaced.
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Microsoft now figures a lot of firms will adopt Windows 2000 by late next year, spurring PC sales.
The shift reflects both a slowdown in demand in the U.S. market and continued growth in Chinese PC sales.
That is consistent with recent reports that PC sales were down more than 8% year-over-year in the September quarter.
And while PC sales slowly decline, the demand for tablets has been exploding.
That said, any potential slowdown in PC sales isn't clearly manifested here.
Part of the problem is cyclical, as with the decline in PC sales.
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He also thinks Windows 8 will NOT be a catalyst for PC sales.
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He declined to give any projection on calendar Q4 PC sales, or how the Windows 8 upgrade cycle might unfold.
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