White, 70, came late to journalism after narrowly losing the race for Payson mayor in 2000.

FORBES: Press Lords

When Virginia Kraft Payson and her late husband Charles Shipman Payson first arrived at the St.

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Wilpon was living in Roslyn Harbor, in prosperous obscurity, when, on October 4, 1975, Joan Whitney Payson died.

NEWYORKER: Madoff��s Curveball

By August, after five months of haggling, the farm was theirs and Payson Park Thoroughbred Training Center was born.

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"It works to your advantage if you're in the accumulation stage, which you're going to be for 40 years, " says Payson.

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Thanks to more than 100 people working daily, Payson Park did open.

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In September the Payson Roundup added 275 new subscribers that way.

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Payson, a doughty heiress, became the public face of the team.

NEWYORKER: Madoff��s Curveball

After the Giants and the Dodgers left for California, in 1957, Payson began agitating for a replacement National League franchise to be brought to New York.

NEWYORKER: Madoff��s Curveball

Now that he has sold his lucrative dental insurance business, White throws himself into the paper he started in Payson, his central Arizona town (pop. 14, 000), last January.

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James White's four-color monthly, the Payson Patriot, zaps the town's government for overspending, crusades against domestic violence and ferrets out the cheapest supermarkets (a comparison-shopping article found Wal-Mart beat competitors like Safeway for a basket of staple items).

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