To make a purchase on a website, a MasterPass user would enter a password on the checkout page of a merchant who has installed the service as a payment option instead of typing in their card number, security code and other information that experts say slows down e-commerce transactions.
Later, as the brand grew more established, and as the number of writers in his stable increased, he settled on a new payment scheme: twelve dollars a post, with a pool of bonus money paid out according to the number of page views generated.