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Flipkart has taken off in part because credit cards are less common in India and it offers the option of payment on delivery.
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As a result, cash on delivery is a preferred payment in many countries, but that comes with its own problems.
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Companies increasingly differentiate on services, warranty, delivery, order configurability, payment terms or a whole host of other virtues, not products.
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You browse a site to find an item, click on the purchase button, select the quantity, select the payment and delivery opens and get a order number, then wait until it arrives at the door.
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