If we sell or market products or manage people, we'd better pay heed to this trend.
The trend in top pay in Britain is modest beside what has happened in the United States.
You're not being asked to pay very much to participate in that trend, at least via Vodafone.
Entrepreneurs looking to tap into the trend should also expect to pay a fee for applications that provide shopping carts.
The introduction of performance-related pay for teachers is part of this trend.
Even if interest in animal-free fashion might be greater than ever, in the same way that more people are willing to go vegan or pay extra for locally made products, trend forecasters say there's a greater interest in looks incorporating fur and leather, which will be reflected on the runway this season.
Meanwhile, the Arizona Diamondbacks and the San Diego Padres have already drastically reduced player payroll in order to help pay down what they owe creditors, a trend that could very well gain momentum and compromise league competitiveness.
The worst fear of companies benefiting from this new trend is that they'll have to pay the patients back somewhere down the line.
But in this case it appears to be part of a wider trend: Myanmar's leaders seem prepared to pay more heed both to popular opinion at home and to pressure from the West.
There is rational performance-related justification for this increase but the Court of Public Opinion may still adjudge the upward trend as a defiance of marketplace preference and ongoing scrutiny of executive pay.
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More worrisome, however, is the trend for more and more jobs to be only part-time with less pay and less benefits.
Despite losing 176, 000 net pay-TV subscribers, Comcast did better compared to Q2 2011 losses which implies that trend is improving for the company.
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The trend reflects rising expectations among China's workers, who are seeking out higher pay even as they show less inclination to work in factories.
This is the flip-side of the corporate trend that started the exodus from final-salary pensions in the first place: bosses these days pay more attention to shareholder value, but the shareholders are the pension and mutual funds that invest society's retirement savings.
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