The agreement spans the first subscription pay TV and pay-per-view windows, enabling Sky Movies to show releases from Entertainment Film Distributors across its On Demand service and channels, and on a rental basis via Sky Store and Sky Movies Box Office.
As a result, star salaries are way down and studios are playing hardball with DVD distributors like Redbox and Netflix, withholding their new movies for 28 days in the hopes of earning more money from things like pay-per-view.