No-one expects motorists to pay more for new roads or air passengers to pay for new runways.
But at least in the case of Jaguar, people will pay more for the badge.
Publishers hope that consumers will be willing to pay more for the added features.
They are often even obliged to pay more for meals at the company canteen.
No telling if the NPCs will be nicer if you pay more for the game.
But then, is it unfair for people who drive more to pay more for auto insurance?
Forcing patients to pay more for more expensive drugs has also driven down costs.
Some companies pay more for other services, for example, expanding the program for multiple offices.
Second, investors are concerned that NFLX will pay more for content and more for international growth.
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In surveying Chinese consumers, BCG found a willingness to pay more for U.S.-made goods.
So why pay more for a function you can get free on your phone?
It seems that the market is not ready to pay more for Coach right now.
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This exacerbates inequalities, the rich being able to pay more for higher quality service.
Not if we have to pay for it by making seniors pay more for Medicare.
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It might be a senior who now suddenly has to pay more for their Medicare.
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According to a CEI Survey, 86% of buyers will pay more for a better customer experience.
How can you get customers clamoring to pay more for your products or services?
When it comes to earnings, you pay more for avocados than you do for Apple ( AAPL).
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Rising debt multiples and falling financing costs has allowed private equity firms to pay more for properties.
Almost everyone in Connecticut is going to have to pay more for health insurance starting next year.
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Advertisers, in a sense, want you to date them, and they will pay more for good prospects.
Issuers of debt will have to pay more for capital in the form of higher interest rates.
More important, it was clear that consumers would be willing to pay more for a smoother bourbon.
Fees run the gamut, but typically you'll pay more for crisis-related work than other forms of PR.
And strategic players generally willing to pay more for deals because of perceived operational synergies are re-entering the fray.
Economists used to say no: if employers have to pay more for labour, they use it less.
Of course, manufacturers have a right to try to convince consumers to pay more for their products.
And have caused those who are out of work and underemployed to pay more for what they consume.
The costs of patent litigation roll down-market: the pace of innovation slows and consumers pay more for less.
Though rates vary depending on the app and ad format, marketers generally pay more for local mobile ads.
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