Today many video companies pay content delivery networks such as Akamai for video delivery.
FORBES: Backed By $24M, Qwilt Builds Next Generation Video Infrastructure
The last fifteen years have shown how hard it is to get consumers to pay for content on websites or pay attention to ads there.
However, whatever competitor picks up the content will have to pay for the content.
Why would anyone want to pay for content that is already free online?
FORBES: Barnes & Noble's Big Problem -- and What to Do About It
Getting people to pay for content is a problem for other businesses, too.
For those who can afford to pay, content creators will compete for dollars not unlike in a grand European market.
FORBES: An Open Letter To Zuck: Forget Ads, Make Us Pay For Facebook
Apps are a great way to get people to pay for content that they might find on the web for free.
The media industry uses a general yardstick that about 5% of visitors to news websites are likely to pay for content.
Plus, something has to pay for content, and the Web has made it very difficult get readers to shell out the dough.
Google has threatened to exclude French media sites from search results if France goes ahead with plans to make search engines pay for content.
With its iPod, iPad, iPhone, Apple TV and most importantly iTunes products, Apple has changed the way people consume and pay for content.
FORBES: Bang! New Maps from Apple Put Garmin, Others in the Crosshairs
Instead of having to pay for content, users are the content.
FORBES: Community Beyond Facebook: Making Every Brand Social
We access the Internet through our phones, purchase our media without casings and are willing to pay for content on smart devices where we expect our content to be free on the internet.
Random House is taking a big chance by making such a big bet on an author whose fan base is concentrated in the under-30 demographic, a group not known for its willingness to pay for content of any kind.
FORBES: Can Lena Dunham Sell As Many Books As Tina Fey? Random House Bets $3.5 Million She Can
Intel also continues to drive access to content on Intel-based devices by working with video service providers around the globe such as Comcast and Bouygues Telecom to create television experiences that will allow customers to view live and on-demand pay TV content.
His battles have ranged from the famed lifelong rivalry with fellow Aussie and one-time partner Kerry Packer to fierce competition with The New York Times, Time Warner Cable and most recently Google (in an interview last year with Sky News Australia, he threatened to remove stories from the search engine so readers would pay for content).
Second, investors are concerned that NFLX will pay more for content and more for international growth.
FORBES: Netflix: An Update to Why You Love Your NetFlix Subscription Increase Even More
They worry that piracy could thwart their still nascent efforts to get consumers to pay for online content.
Google (and the companies behind the channels) are going to have a tough time convincing these folks to pay for the content they love.
FORBES: Can Google Convince Teens To Pay For YouTube Videos?
While many brands also pay for custom content from agencies and freelancers, it can be expensive and many are looking to add to the mix, he notes.
Advertising pays in part for cable television and print, and in full for broadcast television: without commercials, it will be hard to make content pay on the Internet.
While the company will likely pay more for content as it builds out the streaming business, the economics of the business appear to be improving as it makes the gradual switch to digital distribution.
Rights holders need to take advantage of this and engage more in reaching out to displaced fans like you because you are part of a growing number of people willing to pay for this content and the convenience of easy access.
As Netflix transitions from a company that sends DVDs through the mail to one that streams video via the Internet or through Apple TV to your television, or to any number of devices, we think their margins are going to be compressed, because they have to pay for the content every time they stream it to a customer.
Fox Mobile unveiled its Bitbop venture this week that promises to provide a wealth of TV and movie entertainment from a variety of top-tier studios, and if you can get past the fact that you're actually going to have to pay for this content, it's shaping up to be a pretty promising system when it launches later this year.
ENGADGET: Bitbop hands-on: is this the Hulu of mobile? Hands-on
Such an arrangement would allow both providers to pay less for the content (say, two-thirds of what HBO would pay on its own) while allowing Warner Bros.
The rise of online video also threatens to break up the industry's pricing model as fragmenting TV audiences find more opportunities to pay only for the content that interests them instead of the bundle of channels that traditional pay-TV operators typically sell to customers at one overall price.
Basically home gateway enables full premium of full pay TV and VOD content without any set-top boxes.
FORBES: CES: Intel Unveils Tablets, Phones, Laptops, Convertibles
Rather than charging top euro for delicious content, pay-TV distributors are trying to hook Germans on technology.
ECONOMIST: Another push to sell pay-television to the Germans
应用推荐